Different projects, same approach
I’ve worked across games, branding, and storytelling, but the through-line is always the same: clear vision, great craft, and thoughtful collaboration. Fablecraft and thelabNYC show different sides of my creative process, from setting vision and building teams, to bringing ideas to life.
Tales of Fablecraft
Fablecraft is a digital-first roleplaying game that brings collaborative storytelling to life online. As Creative Director, I lead worldbuilding, narrative systems, art direction, and product vision, working with a global team of artists, writers, and developers to bring the game to life.
The Lab NYC
thelab is a performance-driven creative studio delivering smart, strategic work across branding, content, and digital. As CCO, I steered the creative vision, scaled a 40+ person team, and helped pitch, win, and shape campaigns for dozens of leading brands.
