While these two experiences are different, my approach to any creative problem is similar: build and support happy teams, work together on clearly defined goals, and ultimately make something we’re proud of.
Fablecraft is an original digital RPG game and platform built around collaborative storytelling.
At Fablecraft, I define the world, narrative structure, and visual language, aligning mechanics, story, and product design into a cohesive player experience.
thelab is a branding and performance-driven advertising agency.
As Chief Creative Officer, I led creative direction across the agency, built and mentored a 40+ person team, and translated strategy into impactful brand and digital work.
