I’m most excited by projects that value story, craft, and collaboration.
I’ve spent 20+ years telling stories and shaping brands. From ad campaigns to game design, I love creating work that’s imaginative and grounded. Sometimes that means collaborating with big brands to market products in new ways; other times it’s helping a startup define its brand, build a product, and reach its audience. In work, as in life, I try to leave every place, project, and team better than I found it.
Team Management: I love leading teams. I like building them and fine tuning them so that the work is fulfilling and my teammates are excited to come to work. Mentorship is important to me.
Product Management: I’m good at balancing short-term goals with long-term vision. I prefer straightforward communication and don’t let projects spin. Any creative execution should match a business or customer need.
Client Management: I respect budgets and briefs, champion the work, honor the client’s vision, and remember to listen.
SOFT SKILLS
HARD SKILLS
Presentation Design: How I organize ideas, rally teams, and sell ideas.
Figma: Comfortable designing and ideating (not a component library builder).
Photoshop: Still handy for creating and refining assets.
Copywriting: Headlines, blurbs, magical manifestos—bring it on, words are power!
LLMs: This is a tool, like any other. I find it incredibly helpful for research and initial brainstorming, or organizational tasks. That said, it’s not a replacement for taste or polished execution.
Math: JK. Math is the worst.
BEYOND
Outside of work, I’m the mom of an amazing ten year old boy. I have two adorable cats who are currently eating my couch. I’m writing a fantasy novel about plant witches. I speak passable Spanish. I’m a pilates enthusiast.