Hi I’m Darci! 👋

I’m an NYC-based Creative Director who builds brands, products, and worlds people want to spend time in.

For the past 20 years I’ve worked across advertising, product design, and gaming, helping teams turn ideas into clear stories, strong brands, and thoughtful digital experiences.

I’ve spent the last four years serving as VP, Creative Director for the startup game studio, Riftweaver, helping build the company and its flagship title, Tales of Fablecraft. My work spanned early fundraising and product development through brand, product design, art direction, and narrative worldbuilding, contributing directly to the platform, the game system, and the creative vision behind the world.

Previously, I was Chief Creative Officer at thelab, where I spent eight years helping grow the agency’s digital practice, building and mentoring creative teams, and leading work across brand, product, and content for both startups and global brands. Prior to that, I led global campaigns at Digitas, Grey, and Organic.

What I Do Best

• Develop pitch decks that win funding, clients, and creative alignment

• Build worlds, direct visuals, and craft narratives for brands and interactive experiences

• Blend strategy, storytelling, and UX into cohesive design systems

• Lead, mentor, and grow happy, high-performing creative teams

• Design (Figma / Adobe), with my day-to-day work focused on concept and product experience, rather than detailed UI production

• Write brand messaging, campaign concepts, narrative systems, and pitch storytelling

Beyond Work

I’m the mom of an amazing boy. I have two cats who are currently destroying my couch. I’m writing a fantasy novel about a gang of retired lady adventurers. Soy estudiante de español. Pilates enthusiast.

Open to interesting collaborations and leadership roles.