Case Study
TheLab NYC
Overview
As thelab’s CCO, I helped build a thriving creative studio, leading a team of 40+, shaping client relationships, and pitching (and winning) work across dozens of brands. My goal was always the same: do great work, build trust, and keep pushing for better.
Brand Experience
Over my eight years at the agency, I worked on a wide range of brands, from scrappy startups to household names. On some, I was deep in the making as a lead designer and creative director. On others, I led the team while focusing on client relationships, creative oversight, and strategy.
We made complex ecom sites, developed holistic content strategies, produced photo and video shoots, hosted strategy workshops, designed so many beautiful branding kits, launched interesting products, and learned a ton along the way.
DTC & Retail
Brooklinen – Branding, Design, Content, Marketing
Chicos.com – Design, Content
Clinic – Design
Devacurl.com – Strategy, Branding, Design, Content
KidBrands – Design
The Reset – Strategy, Branding, Design, Content
Vera Bradley – Design, Content
Victoria’s Secret – Design, Content
VistaPrint.com – Design, Strategy
Food & Beverage
Absolut Vodka – Branding, Design, Strategy, Marketing
Dean & Deluca – Design
Manhattan Wine Company – Strategy, Content, Design
Home & Lifestyle
Sealy – Strategy, Branding, Design, Content, Marketing
Tempur-Pedic – Strategy, Branding, Design, Content, Marketing
Lumber Liquidators – Design
Yamazaki Home – Strategy, Branding, Design
Health & Wellness
HearingLife – Strategy, Content
LensCrafters – Content, Marketing
Soccer.com – Strategy, Design
Media & Publishing
SwoonReads (Macmillan) – Branding, Design, Content
Facebook Business – Design, Content
The Team
Work is what you make it. Of course it’s a job, but if you’re lucky, you get to spend your time making things with people you trust, who make you laugh, and who back your ideas. TheLab was always challenging (in the best way possible), and we were always tinkering with new ideas, business models, team structures, technology, and company goals. I’m proud of what we built during my tenure there, and even prouder of who I built it with.